Hey, stranger!
I’m Alex, Co-Founder and CEO of Talent on Tap. For over two decades, I’ve been crafting stories and curating ideas that have helped businesses find their voice and stand out in a crowded marketplace. From ambitious startups to established brands, I’ve experienced every step—always learning, leading, and evolving. Never stop learning!
From Bucharest to Toronto: A journey of bold ideas and brave moves
Born in Bucharest just before the fall of communism, my fascination with technology started early—blame it on the mesmerizing dial-up tones. By age 12, I was knee-deep in programming, and by 15, I was building websites—back when tables were cutting-edge web design. My passion for tech was clear, and I spent my early years creating digital solutions for businesses. So, naturally, I opened a business in… you guessed it… hospitality.
It was a small bistro cafe in Downtown Bucharest that became my “laboratory” for marketing experiments. Every day, I was there—testing new strategies and observing how customers reacted to things like billboards, daily specials, and happy hour deals. That hands-on experience with customer service and real-time marketing was invaluable.
In 2019, I moved to Toronto, embracing a new chapter. Becoming a Canadian citizen in 2023 was a milestone, but the journey is far from over. Today, as Co-Founder and CEO of Talent on Tap, I apply all those lessons—from tech to hospitality—to help businesses unlock their potential through dynamic, customizable marketing solutions.
Bruno & Mars: The second breakfast club
Meet Bruno, my (almost) 13-year-old Golden Lab. He’s a seasoned traveler who’s lived on two continents—Europe and now North America. Bruno is always up for an adventure, whether it’s a long walk or just chasing a tennis ball. And when he’s not on the move, you’ll find him taking it easy, reminding us all to enjoy life’s quieter moments.
This is Mars, my 7-year-old Maine Coon with a serious attitude and a whole lot of charm. Like Bruno, Mars has experienced life on two continents, and he’s adapted to his new Canadian digs with ease. When he’s not keeping a watchful eye on Bruno, he’s likely curled up in his favorite spot, plotting his next move or just enjoying the peace and quiet.
Connect with me
Whether you want to chat about business, my journey, or just trade pet stories, I’m always up for a conversation. Feel free to reach out—I’d love to hear from you.
Connect with me on LinkedIn for business insights, or follow my Instagram for a behind-the-scenes look at life with Bruno and Mars (trust me, they steal the spotlight).
Talent on Tap: Over 20 years of experience leading to a new approach to marketing
For over two decades, I’ve worked behind the scenes, leading marketing strategies for brands of all shapes and sizes—helping businesses grow, adapt, and thrive. But I noticed something: the way marketing has been done doesn’t always fit the needs of every business, especially small and medium-sized businesses, which have been around forever but often find themselves stuck with outdated or over-complicated solutions.
That’s why I co-founded Talent on Tap. It’s a new kind of marketing for an old kind of business. We designed it to meet the unique challenges of SMBs—businesses that have been the backbone of economies for generations, but now need fresh, adaptable marketing solutions. With Talent on Tap, you can build a marketing plan that fits your exact needs. Whether you need social media content, email campaigns, or promotional strategies, we make it simple, flexible, and transparent—so you get exactly what you need without the extra fluff.
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The Whiteboard
A space where I scribble down my thoughts, explore what’s on my mind, and share the things I’ve learned (and am still learning) while starting, scaling, and sometimes closing businesses. It’s real experiences, occasional rants, and moments of clarity. Whether you’re starting something new, trying to figure things out, or just curious, feel free to grab a marker and start sketching. I hope it makes sense, and if it helps, even better.
Flexible strategy: planning for the unknown
I’ve been thinking a lot lately about how we approach business strategies. Let’s talk about “The myth of the perfect plan,” “Why strategies are like blueprints,” and “Executing with precision.” These concepts sound rock-solid, right? But here’s the thing: in today’s ever-shifting landscape, no plan survives without a little flexibility. The myth of the perfect…
Breaking the mold: How creative thinking unlocks breakthrough problem-solving
Recently, OpenAI announced a new AI model designed to spend more time “thinking” before responding—a concept that got me reflecting on human problem-solving. What exactly is creative thinking, and why does it seem to come so naturally to some while others struggle? As someone who constantly deconstructs problems and maps out multiple solutions, I’ve realized…
Coloring outside the lines: The real math of business growth
When we talk about business growth, it often sounds like the ultimate goal. Everyone wants to grow, expand, and scale as quickly as possible. But here’s the truth: growth can be messy. It’s like coloring outside the lines—exciting, ambitious, but often disorganized and chaotic if not carefully managed. Growth is more than just increasing revenue…
Erased but not forgotten: Why failure is a business strategy
Failure. It’s a word that sends shivers down the spine of many entrepreneurs and professionals. But what if I told you that failure isn’t just an inevitable part of business, it’s also a crucial element of growth and innovation? In business, just like on a whiteboard, mistakes are meant to be erased, but they’re never…